//FREYDA’S SUPER CHARGED KIDS BARS
// The Challenge
Freyda’s Pantry had great success with their Feeding Food bar – nourishment for breastfeeding mothers. Now they wanted to introduce the same delicious ingredients to growing kids, thereby expanding their offering and exposing the brand to a wider market. We needed to come up with a premium-looking packaging design that would appeal to parents and more importantly, children! Our main goal being to make eating healthy food exciting and appealing to the younger ones.
// The Solution
We came up with a design that not only hit the premium cues, but stayed playful and vibrant. If that isn’t enough, we also introduced the world to Freddie, the Super Panda! Freddie inspired children to charge up their super-powers with super foods! After all who wouldn’t want to have super powers??