+44 208 819 3553 info@creativecoup.co.uk


Creative Coup – A branding agency for startups

Branding for startups has been a part of Creative Coup’s DNA since our early years. There is much to love about these projects. We love the founder-led passion, we love to help birth brands into the world. Arguable, but we feel as if we get as much of a kick out of seeing your new product on shelf as you do!

So now, though we mostly work with bigger retail brands – grownups if you will – we stay involved in the startup sector by selecting one or two projects every quarter.

Once we’ve had our introductory phone call, we’ll ask you to fill out a brief template. It’s a document that allows you to give us a comprehensive background story, provide references of likes and dislikes, as well as iron out a list of deliverables for the project. (i.e. physical assets you’d like to have done by the end)

We’ll send you a proposal and then, depending on your needs, the stages to follow are:


Research, Market segmentation, Targeting and Positioning.

You may think you know who your target customer is, but what does the data say? We help you identify just the right way to present your brand to maximise initial market share.


Brand story, messaging, strapline and tone of voice.

Based on the 1st Stage, we work with you to articulate your positioning, in order for you to have a consistent message across all channels and touch points.


Moodboards and narrowing of design focus.

We put together visual representations of the direction your brand could take from a design perspective. It forms a design roadmap that we agree on together before any concepts are introduced.


Branding concepts in the form of logo, colour palette and fonts.

The fun part! We present you with drafts of your brand in action. This is the birth of your brand!


Brand finalisation

We agree on a route and finesse it until it’s just right.


Mini- brand guidelines

A document is produced that pulls it all together and provides direction for use across various media and deliverables.


Roll-out on print and digital deliverables.

Your mark and branding is applied to any and all required stationery, social media etc. Depending on requirements, we would also at this point start design on either packaging and/or a website.

Our experience with both bigger brands and smaller ones, mean we are perfectly placed to advise every step of the way so get in touch, we’re keen to hear what you have planned!

Startup, start right.


Like what you hear? Think we can help you? That’s what we were hoping you would say! Get in touch with us to arrange a free consultation.

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