Who owns your brand? Who owns your brand? When John thinks of Cadbury, he thinks of entire slabs of chocolate consumed while watching Netflix. There’s red wine involved. It’s a happy feeling. When Jane thinks of Cadbury, she gets kind of annoyed, remembering the...
The rise of own label A Tale of two butters We have pancakes on Sunday mornings. They’re easily the highlight of any week, although competition over the last one on the pile is fierce. I tell you, it takes all of my parental love to let my son eat the last pancake. On...
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